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Executive Program on Business Development at NLC

The course is directed to students aiming to for a serious career in business development and entrepreneurship in software and IT industry. The executive program is designed for business development wannabes with focus on international business development. A core pedagogical idea in the course, is action based learning or learning by experience. The aim is to prepare students with skills involved in launching and leading businesses but also to use those skills to develop and run businesses or business units with a direction toward innovation, international expansion and growth.

The course is given and examined in English and is available as a 3-month executive program at NLC Rajkot and Ahmedabad branches.

Generic Learning Outcome - Business Development Training

The course has a number of goals for the development of generic competencies. After completing the course, the student should be able to:

  • Understand different aspects of business divisions in a typical software/IT company
  • Appreciate diverse and multi-cultural environment
  • Work effectively in multi-cultural team sharing the same objectives and organizational goals
  • Understand startups and small to medium scale businesses and their challenges
  • Integrate knowledge and expertise from different fields for decision making in companies and for identifying, analyzing and solving problems related to entrepreneurship and business development
  • Plan, conduct, and effectively present verbally and in writing; discuss the conclusion and the knowledge and arguments behind, in dialogue with different types of stakeholders
  • Understand key customer problems, needs and desires
  • Develop Problem Solving Attitude
  • Analyze Market Trends
  • Understand Business Models
  • Possess Techno-Functional Capability
  • Understand Unit Economics
  • Identify Product-Market Fit

Business Development Course Curriculum

  • Types of Marketing and its impact on Business Development (Inbound, Outbound)
  • Customer Life Cycle
  • What is Business Development
  • Different components and phases of business development process (Life Cycle)
  • How does World Wide Web Work
  • Product Engineering & SDLC
  • Frameworks and open source structures (Laravel, CakePHP, Zend, Joomla, WordPress, Magento)
  • Server side and client side languages (PHP, .NET, JSP, Python)
  • Advanced scripting (JS, Ajax, JSON, jQuery, AngularJS, NodeJS)
  • Front-end and back-end technologies
  • Understanding the Product Business Model
  • Product/Project Stakeholders and User Flow
  • Revenue Model and Payment Flow
  • Collaborating with Business Analysts
  • Collaborating with different internal and external teams
  • Tonality, Body Language
  • Meeting Etiquette
  • Email and Phone Call Guidelines
  • Effective Speaking
  • Effective Writing
  • Lead Generation
  • Data Mining
  • Nurturing Leads
  • Approach and Direct Selling
  • Qualifying Leads
  • Prospecting
  • Project Budgeting
  • Cost Estimation
  • Objection Handling
  • Art of Negotiation
  • Project Close Activities
  • Post Implementation Review (PIR)
  • Session by experts having experience in the International Industry

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